SaaS Strategist & PS Leader
Building sustainable practices
where people and tech coexist – and thrive.
I’m a builder. A doer. Someone who believes the way things have always been done is rarely the only way. I help turn client relationships into recurring revenue — by building the right practices, the right teams, and the right systems, with human relationships at the core and intelligent tools reducing friction and mental load.
My Philosophy
Build Things That Matter.
Build for What’s Next.
The best most sustainable organizations don’t choose between efficiency and humanity. They build both into the foundation.
That means teams coached to think, not just execute — to question whether there’s a better way and to never accept the status quo simply because it’s familiar.
This is what builds client relationships grounded in trust. And when technology is used intentionally — to reduce friction and mental load, not replace connection — sustainable, scalable growth stops being aspirational and starts being inevitable.
The future belongs to those who figure out how to do both well.

A Little About Me
Two decades building things from scratch.
I’ve spent 20+ years building things that didn’t have a blueprint.
Most recently I built the Advisory+ practice at Blackbaud from scratch, scaled it to $12.5M ARR in four years, and learned a great deal about what makes a PS practice actually sustainable — and what doesn’t.
When I’m working, you can usually find me in the garden, hanging out with my husband Will and daughter Laurel, or being shadowed by two very opinionated mini dachshunds named Maple and Juniper.
What is influencing me
Currently reading & listening
📚 Books
- Co-Intelligence: Living and Working with AI
- Everything Is Tuberculosis: The History and Persistence of Our Deadliest Infection
- Miracle Children: Race, Education, and a True Story of False Promises
- The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World
- Don’t Trust Your Gut: Using Data to Get What You Really Want in Life
🎧 Podcasts
- How I Built This — Guy Raz, NPR
- WorkLife with Adam Grant — TED
- No Stupid Questions — Freakonomics Radio