About
Builder. Strategist. Perpetual learner.
My Story
I’ve spent 20 years doing work that didn’t have a name yet.
My career has lived at an interesting intersection: client success, professional services, and recurring revenue strategy. The common thread isn’t a job title – it’s being the person who looks at a gap and figures out how to build something that closes it.
At Blackbaud, I built a consulting subscription practice — Advisory+ — from scratch. Not from a playbook – there wasn’t one. I made the business case, designed the service model, hired and developed the team, and scaled it to $12.5M in annual recurring revenue in under four years. The number matters, but what I’m more proud of is the team we built and the clients who renewed because they were genuinely getting value — not because they were locked in.
My leadership philosophy is people-first and systems-minded. I believe the best teams are built on coaching independence, not dependency, on creating the conditions where people can think, challenge the status quo, and do their best work without needing someone to tell them how. That’s what drives retention, on both sides of the client relationship. I love building teams that people don’t want to leave, and roles that align with people’s core talents and provide growth.
I hold an MBA that shaped how I think about building businesses, not just running them. I have a deep interest in behavioral science — how people make decisions, build trust, and change — and I bring that lens to everything from team development to client engagement strategy.
On AI: I think it’s one of the most significant opportunities organizations have right now — and one of the most misunderstood. The practices that will win aren’t the ones automating the most or creating a race to the bottom. They’re the ones being intentional about what they hand off and what they protect. I’m deeply interested in figuring out that line.
How I Think
Smart tools. Human core.
AI is changing how professional services teams operate — and that’s a good thing, if you know what you’re handing off and what you’re not.
I help people use AI to scale the repeatable: documentation, synthesis, onboarding, reporting. But I’m equally focused on protecting what AI can’t replace — the trusted advisor relationship that makes clients renew, refer, and stay.
Beyond Work
The things that keep me curious.
Growing things
There’s something grounding about growing things. My garden in South Carolina is where I do my best thinking — and where Maple and Juniper do their best supervising while on high alert of threats – like birds and bugs and squirrels.
Making things
I am a maker in personal life and professional life – I love beautiful things and functional things. Whether it’s baking, embroidering, stationery design, 3d printing, painting, or a plethora of other hobbies – I love learning how things work and how to do them better.
Learning things
Memoirs, behavioral psychology, podcasts, substacks – there’s a lot of things to learn from people who think differently than I do. I don’t love silence, so there’s usually something interesting playing in the background.
The ones that come first – my family
Maple & Juniper
Two miniature long-haired dachshunds who rule the roost. Maple is the beautiful red one with big feelings. Juniper is the black and tan one with even bigger feelings. Together they’ve perfected the art of sharing a dog bed that was definitely meant for one.
Laurel
My daughter Laurel is the light of my life, my north star. I want her to grow up in a world where work is meaningful, technology serves people rather than the other way around, and the way things have always been done is never a good enough reason to keep doing them. That conviction shows up in everything I do. My husband Will and I are amazed by Laurel’s resilience and love her contagious giggle.
